Authenticity in Business: Strategies for Meaningful Success with Jaya Rose

[00:00:00] Jaya Rose: For me, it does not work to push. It is like the Chinese finger game that when you pull on it, it creates more resistance. That is what happens for me personally. So if you're like that, then don't listen to people who have advice for you that don't understand that.

[00:00:25] Jessica: Your journey to the divine is an intimate exploration of self where you are both the seeker and the source of enlightenment. I, Jessica Paschke, invite you to break free from the ordinary, to reforge your spiritual path with courage, curiosity, and audacity. Unleash the power of your spiritual connection, stepping into a purpose driven life, free of have tos and shoulds.

[00:00:49] Join me on this profound exploration of rediscovery, where you'll not only redefine your own spiritual practice, but also inspire a collective awakening. Welcome to Reclaiming [00:01:00] Our Spirit.

[00:01:06] Welcome. Welcome back. I'm so excited you're here for this episode. Uh, we have the lovely and the amazing Jaya Rose with us today. And I met Jaya way back when in 2020, believe it or not. We were in a class with Trudy LeBron, a workshop that she was doing way back in 2020. Immediately she caught my attention on the screen.

[00:01:26] She was just a very authentic person, truly showing up and connecting to her intuition and all that she did. Everything that you just sort of were speaking about, this idea of showing up in a way that feels good, like, intuitively, human side wise. And you also had this sort of, like, a little bit of a rumble streak, too.

[00:01:46] Like, you were really stretching the edges and really hanging out in the growth edges and all that you do. And so it's been really fun. to see your work evolve over the years and shift into the magic that you're [00:02:00] doing now, which is having people express their unique, amazing self through short form video, correct?

[00:02:07] Jaya Rose: Yeah, correct. Yeah.

[00:02:09] Jessica: I

[00:02:09] Jaya Rose: love

[00:02:10] Jessica: that. I love that. I love

[00:02:11] Jaya Rose: that. I love that that's where we met because you know what? I didn't even know that. So that is so cool. What a good, Rooted place to come from. We have such similar values and ethics assumed, but didn't know. So that's cool.

[00:02:27] Jessica: Yeah, that's the cool thing I think about spaces when you're pursuing more education for yourself and really working on personal growth and understanding how to move through the world, you meet really fascinating people.

[00:02:40] It's not just about the class content. It's also about. Who's in there and their thoughts and ideas and what they're doing in the world too. So I love self education. But before we jump in, I always do one thing at the beginning of every episode, which is sort of tap into this idea that we have a moment of [00:03:00] joy.

[00:03:01] We usually have these small moments of joy that kind of land in our day, sometimes softly, sometimes more loudly, that just sort of give us a boost and help sort of, Tap into this idea that we're more than in the past week or so. Jaya, is there been like a moment of joy that like stands out for you?

[00:03:20] Jaya Rose: A lot of them, actually, I have been doing a really intense trauma healing with a coach who is a therapist, but now she does manifestation coaching and it is the first spiritual manifestation coach who is truly trauma informed.

[00:03:37] And I've gotten more out of it in just a couple months than the 15 years of studying, you know, metaphysics and manifestation. So it is, I can talk about that a lot. Um, but part of what we're working on together is allowing for more of that joy and not only that, but trusting that it's going to continue and really rooting into this certainty.

[00:03:59] [00:04:00] Cause that was something that was not familiar to me as a child. And so it's, It's such a good question and it's been very at the surface and intentional. So actually just yesterday I had a session with her and then the whole rest of the day I had this sense of Immense joy for my life and I realized how much I actually don't share that And so not only have I been feeling it a lot myself, but I also have been sharing it.

[00:04:26] So right before This episode, I did a post and I said, I'm going to be interviewed this morning and I'm doing a 90 minute intensive this afternoon to have. I mentioned that I love my life. I see other people who show up in that energy. And I know I show up authentically as me, but I feel like I was missing that part.

[00:04:47] It was just because it was literally missing, like buried underneath trauma, you know,

[00:04:52] Jessica: so anyway, hello. Yes. No, I love that. And it's so true. I think those layers, right, as we start to [00:05:00] peel them back and we start to, I mean, joy can be really hard sometimes. And I love when you say trusting that joy will come again.

[00:05:09] That it is not a one time only. I think that trust is, is a bit of a leap of faith and sometimes it's hard to take that leap, especially when trauma plays a part in that. So totally. That's great. I'm not going to ask you more about the manifesting trauma and forms, but we have to have that conversation at some point because Yes,

[00:05:29] Jaya Rose: for sure.

[00:05:30] I will be sharing about her. I talked about her in one video in the middle of the video mentioned I've been seeing someone and she just let me know yesterday that that someone booked with her. She's offering a special right now. And so I'm like, you are going to get flooded as soon as I start sharing about this.

[00:05:49] I love it. It's important work.

[00:05:54] Jessica: What I also love about you and your work is that you really emphasize [00:06:00] embracing your own unique gifts, your own zone of genius, and showing up authentically as who you really are. And so I love that your moment of joy is about coming back and kind of starting to peel those layers off to get back to the essence of who you know yourself to be.

[00:06:18] And I think this is such a struggle for people, especially people who are solo lined business owners. I see it a lot in my sessions and my classes, and I'd love to hear your take on why you think. Showing up as our authentic selves and embracing our unique gifts is so challenging. Trauma obviously being part of it, but what else do you think is playing into that conversation that sometimes happens in our heads when we go to show up?

[00:06:46] Jaya Rose: Well, because I just asked my husband, husband about this yesterday, I was asking him, what is hard about showing up? And I know that sounds so silly because I've been teaching this for so many years, but [00:07:00] there are things that are just inherently easy for me. And I always like to notice what those are so that when I'm talking to my audience about how I can help them show up online and be, like you said, authentic, but also be consistent and create conversions.

[00:07:17] It's a large conversation. And some of it, like I said, is just inherently easy for me. And I never want to be like, Oh, you should just do it because it's easy, you know, cause it probably isn't. And I know that it's not. So I was asking my husband, what is it? And he said, well, it's probably because they think they need to be perfect.

[00:07:37] And I know he's talking about himself too. And I was like, that is probably what it is. I don't have that at all. So when you ask me my perspective, it's truly my perspective. You know, I don't give a fuck about being perfect. My particular brand of neurodivergence and ADHD just likes it to be done. So I will find the most [00:08:00] efficient way for things to be done.

[00:08:02] And I, I have a standard, right? Like I want it to also be good, but it doesn't have to be perfect whatsoever because that would stop me from having it done. And that I think when people say, you know, your neurodivergence can be a gift. Yes. And that, that would be one of the ways it is a gift for me. Um, but I actually have to stop myself from putting stuff out and go, wait, we probably should read over that.

[00:08:29] I always say if it doesn't have a misspell, you know, I got hacked.

[00:08:36] To answer your question, I think what has worked for me to show up and what was in the way may be different. A lot of my customers, my clients, they do get stuck in perfectionism and probably is rooted in trauma. Like, let's be real. What I have come to know about trauma is that unless you're being 100 percent freely your authentic self.

[00:08:59] [00:09:00] It's probably because of a trauma story or trauma stuck in your nervous system. Like, don't we all just come here free to expand and also, you know, resources play a part in this and cultures and where we are, what we are born into. So what, what do we have access to? to what joy was accessible to our parents.

[00:09:23] How much trauma did they have? And so when we look at like, why are people maybe having a hard time showing up and being authentic online? It could be their own story. It could be ancestral stories. And really, I don't know if the question is why it's hard and more, how do you do it? Well, how do you do it?

[00:09:44] Yeah.

[00:09:44] Jessica: Because it's such a, it's such a broad spectrum of all the possible things that it could be. That you could work on. Yes, you could spend the rest of your life working on all of these things and never get to the point where you feel like, oh, I can show up now. online. Yes. Yes. [00:10:00] So how do I do have answer for this?

[00:10:02] Yes. .

[00:10:02] Jaya Rose: I have a nuanced answer that I have found works for people. If they do, it

[00:10:11] doesn't work if you don't do it. . Um, and, and it's very, very simple. It is. to continually work your own edge and create safety within your nervous system in a place that doesn't feel safe. So if you're continually staying in safety, which does not mean comfort, it does not mean desire, but it just means safety, which means familiarity.

[00:10:34] So if you are in the familiar place of overthinking addiction to feeling confused, not taking action because maybe you want it to be perfect. Well, that is actually safe. That's a safe place. So I think the first thing is always just recognizing that where we are, the results we have created are because that is what has been available to us and what we [00:11:00] have capacity for.

[00:11:01] Yeah. And I think a lot of people shame themselves where they are, and that is the absolute worst thing you can do to build a new habit. Mm. It will undermine it every single time. Every single time. Exactly. Exactly. So that is the thing is like, it's positive self talk, you know, it's recognizing your own patterns.

[00:11:22] It's holding space for yourself. And then committing to something that feels scary. So personally, the way I did it, it's not like I felt super comfortable posting videos. I just started eight years ago. It'd be very hard to find where I didn't feel comfortable because it was so long ago. And I felt probably just as uncomfortable as anybody else.

[00:11:42] And the way that I did it was. I committed to something outside that comfort zone or safe. We call it a safety zone. Really? I committed to something outside the safety zone, which for me was hiring a business coach, taking a lot of money out of savings and really betting on myself. [00:12:00] I don't think it has to be that dramatic.

[00:12:01] I'm never like, Oh, put it on your credit card, you know, but that's why I created a membership. That's only a hundred dollars a month. You know, I do think Investing is a really key thing that I found to work really well. And then taking the action that comes from that investment. So I know that you are in my membership being well known, there are suggestions for action in there.

[00:12:24] That's a perfect thing is to find somebody who is where you want to be. And then take suggestions. I don't like somebody to tell me what to do, and I don't like to tell people what to do, but having suggestions like, okay, you could do live videos. You could just record a video and leave it on your phone and give yourself positive feedback.

[00:12:44] That's where I always like to have people start wherever is outside of your safety zone, find a way to commit to it, to take action there. And then whatever time and space you need to re regulate to make that a new normal, [00:13:00] that's the process. Literally over and

[00:13:02] Jessica: over again. And it's not pushing yourself into it, not rushing into it, not shoving yourself into it.

[00:13:09] It's acknowledging this is going on and taking steps to navigate it. One of the things I love a lot about your membership is this idea of soul, like this time alignment. I always think of soul alignment when I think of time alignment, like this aligned time. Can you talk just a little bit about aligned time?

[00:13:26] Because I love the way that you explained it. It just made it so clear. I love that.

[00:13:30] Jaya Rose: And now I'm like, I wonder what I said.

[00:13:36] That's what happens when you channel your

[00:13:37] Jessica: teachings. I've been there. I'll fill you in. Yeah. When you're when you're showing up to do the thing, it's better to feel engaged rather than to push through it or feel like you have to make yourself do it or if there's like any resistance there, what do you need to do to get over that resistance?

[00:13:54] And one of the examples you used was if you need to go if you've allotted an hour to film your short form [00:14:00] videos. And you are not in that space and you just, and you ask yourself, what do I need? And it's 45 minutes of Netflix. Then you watch 45 minutes of Netflix and you spend 15 amazing minutes recording your short form videos.

[00:14:14] And it made me laugh so much because, because you're probably going to get higher quality in that 15 minutes than you would have in the hour if you just tried to slog through it. And there's something to be said about that, but common business practices and coaches will say. Oh, you just got to push through

[00:14:34] Jaya Rose: it.

[00:14:34] You just got to do it. It's just do the hard thing first. People say do the hard thing first. Fuck that. Do the easy thing first. Build confidence with the easy thing. Like what? I don't know. People are different. You know what I mean?

[00:14:47] Jessica: Yeah. Well, I wouldn't start running a marathon to do a 5k.

[00:14:52] Jaya Rose: Build up to it.

[00:14:53] Build up to it. Exactly. Well, I love what you just said, and that is a perfect example. Luckily, I thought of it [00:15:00] myself and it's so true. So aligned time is using time in the way that is genuinely aligned for you. Right. That's the simple version of it. And like you said, it's not common practice, which is why I feel a responsibility to share my message.

[00:15:16] Because I know that it's a different angle and it's why I encourage other people to share their message because 100 percent everybody listening to this, including you right now, you have a unique angle and just think about that. You know how that hit you and you're like, wow, this is really, this really helped me in this way.

[00:15:34] That is what someone else is going to feel when they hear your message. I just have to say that it's a perfect example that everybody has a unique lens. For me, it does not work to push. It is like the Chinese finger game that when you pull on it, it creates more resistance. That is what happens for me personally.

[00:15:53] So if you're like that, then don't listen to people who have advice for you that don't understand that. Yeah. [00:16:00] Right. And I think also a part of the conversation that's missing. Is it in content creation? Cause that's really what we're talking about. We're talking about showing up online. I specialize in messaging and video.

[00:16:13] So this is like, you know, a unique lens, but it's all under the same umbrella of creativity. And I don't see enough people giving credit for that. It would be like, if you were going to write a book and you had a lot of time to sit down and write. My guess is most writers have some type of ritual that they do, whether it's have their tea, whether it's move their body, pet their dog, whatever it is for them.

[00:16:42] I bet they do it before they start writing that they don't say, Oh, I have to sit down and write for 20 minutes and then I'm going to give myself a break. Right. Because it just, writer, I mean, because writing just doesn't work that way. Right. You know what I mean? It's like it's either coming through or it's not.

[00:16:58] And why would it be [00:17:00] different for content creation? Some content creation is writing. Speaking is a similar part of your brain. So I like to approach it like it's a relationship with my creativity. Instead of me being the boss of it, it's like a dictator almost. What kind of relationship do you want to have with your yourself and your creativity?

[00:17:23] You know, it's really the question.

[00:17:25] Jessica: Yeah. And people can feel it if it's forced, they can feel that energy coming through, whether it's a recording and audio or whatever it is, that energy embeds itself in what you're putting out there

[00:17:37] Jaya Rose: and

[00:17:37] Jessica: they may not be able to put their finger on it, but it's there. And you don't.

[00:17:41] Absolutely.

[00:17:42] Jaya Rose: Infused in your work you don't like if you're just checking the box. That's what I always say. I think it says it on the sales page for my video magic program. It's like if you are, have every intention of doing video, and it's because it's on your checklist. You know you're busy checking everything off.

[00:17:58] You cannot [00:18:00] approach creating videos from a checklist Stand. It's not going to convert the way you want it to because just what you just said, Jess, it's, it's because people feel it and you cannot hide it. You cannot hide your energy on camera. Um, which is a beautiful thing. I'd be remiss if I didn't say it speaks to the potency of video and it's why people resonate with it so much.

[00:18:26] It's why eight years ago I started teaching it and it was not a fad. Platforms change. Strategies change, but the connection that it creates with people does not. And really that connection is what leads to trust is what leads to sales. So it is so worth it in my opinion.

[00:18:51] Jessica: I love that. No, it is so worth it.

[00:18:54] I always say to people, it's like having a conversation. A well structured conversation. You need to know where you're going [00:19:00] with it, but think of it like you're just having a conversation with someone who really is interested, who cares. Like, I think people assume. They go out there and assume that this is not, who's going to listen to me, who's going to want to hear my opinion.

[00:19:12] Like it's like speaking

[00:19:13] Jaya Rose: into the abyss or

[00:19:14] Jessica: something. Right. And, and that's not it at all. We all have something important to say, even if you don't feel like you have something important to say. What you've been through, your experience, how you move through the world, it's going to change things. People need to hear that because you're right when you say they're looking for that person that speaks their language.

[00:19:33] so much. They're looking for that person that understands not just what they're going through, but how they work and how to move through it and how to move right in a way that resonates with you.

[00:19:46] Jaya Rose: So many good nuggets in there. For sure. Can I speak to one thing you just said? Yeah. Okay. Yeah. What you said about that, we all have something important to say, you know, even if it's just your perspective, a mantra or [00:20:00] an affirmation that I have adopted is I'm a big deal.

[00:20:04] Time to act accordingly. Yeah. Absolutely. So y'all can try it on and you know, I love to hype myself up and that's why in my membership we're starting these hype circles where we're going to come together and it is solely about being the big deal you are taking up space, claiming your desires and being in that because where do we get that?

[00:20:28] You know, nowhere, nowhere else. Uh, almost nowhere else do we get hyped up. And so it's got to start from you. You need to know in your bones that you're a big deal. And if you don't know that now, that's okay because that's the worthiness journey, right? We all are on that worthiness journey. And that begins whenever you start your transformation, most likely, but it escalates.

[00:20:55] When you become an entrepreneur,

[00:20:56] Jessica: Oh my gosh, does it escalate? You

[00:20:59] Jaya Rose: [00:21:00] will know more about yourself.

[00:21:00] Jessica: It

[00:21:06] Jaya Rose: is very escalated and it's all a part of that, you know? So the goal might not be, you know, I am a big deal today. Maybe you're starting with something softer than that. But it's a cool goal, isn't it?

[00:21:22] Jessica: It is a cool goal.

[00:21:23] Jaya Rose: Actually,

[00:21:23] Jessica: this question just dropped in. How do you take care of yourself throughout all of this? Because when you put yourself out there, you, you are making yourself vulnerable. When you have that confidence and that worthiness and you've tapped into that, which is I think one of those things that kind of ebbs and flows.

[00:21:37] Like I think it's present and then sometimes it cannot be present on certain days and then it comes back and it's like not a straight line. It's not like you anchor into it and then you're there. So how do you go out of your way to take care of yourself so that you can show up in a way that feels really good to you?

[00:21:52] Yes.

[00:21:54] Jaya Rose: I believe we are all acting through our value systems and we can define those value [00:22:00] systems or they can be on autopilot, right? What we learned to value. For me, I value the idea that, that healing is a business activity, that integration is a business activity. I genuinely believe that and have created evidence to make it real.

[00:22:18] Yeah. So when I feel like, for example, through this trauma work I've been doing last week in particular, I felt a lot of grief. I was sitting in my car and this grief bubbled up. And I like, this feels a lot like after my dad passed away, it's undeniable that feeling of grief. And so I was talking to my coach about it and, and I was like, is that a normal, you know, I kind of, I knew that it probably was, but I needed that affirmation from her.

[00:22:47] She's like, absolutely. It's like a shedding of the identity and that identity that you were keeping safe for so long was valued. And, and also it's like not desired. So [00:23:00] what I do is overall, I expect that what you said, it's not a straight line. Practical, like let's talk practical terms. When I go into a launch, so I'm going to be launching my Video Magic program starting tomorrow.

[00:23:12] When I map out the timeframe for the launch, I always include a couple days that I could not show up at all, that I could be in resistance, that I could be, um, you know, under the promotion level I want to be at. So I literally schedule in time and if I don't use it, but good, you know, that's, that's okay.

[00:23:37] I'm getting better and better at not using it to where I used to need like a month when I would launch things to really. Do it all the way. And now, I don't know, this one's going to be 10 days. So I can let you know how it goes. We'll see. I'm also in a good time in my cycle. So last, last launch I did was for my membership and I [00:24:00] totally dropped the ball.

[00:24:01] I didn't promote on social media hardly at all. And I can, I know what happened, you know, and it was because I had PMS and I'm in perimenopause and that is changing. It's brutal. Oh my gosh. It's so intense. That has

[00:24:15] Jessica: changed the way I do business completely. Let me tell you what. I've had to re imagine everything.

[00:24:20] Yeah.

[00:24:21] Jaya Rose: Exactly. It's expecting that things are not going to be linear and also scheduling the timing. And then if it happens and you're in resistance, you know, don't push yourself. I don't push myself whatsoever. Like you said, I watch the Netflix in the middle of the day during the launch guaranteed by the bachelorette came out last night.

[00:24:42] Gonna be watching bachelorette in the middle of the day. Um, and then another piece of it is. Is this the idea that my body is a temple? So if I am claiming the big deal energy, that's wholeness to me. This is not just online. [00:25:00] I look good. Like my branding looks good. My images look good. And, oh, I could post this video today where I look amazing, but really, you know, I only looked like that once.

[00:25:11] That is not at all how I approach the big deal energy. The big deal energy to me is wholeness. And that doesn't mean perfection, but it means attention to all the places. And those can be defined by you. What's important. But for me, my body, my health is very important. It is a equal piece of the pie to my marriage.

[00:25:35] To my parenting, to my business, like they all get a whole chunk. And so that's just a very important part for me this morning. I got up, I had this like high fiber smoothie that I'm having, went to the track, took a walk, took the dog. And I, I had to get up a little early to do that. That was eight o'clock.

[00:25:55] That's a little early to me getting up before that. Um, but I also [00:26:00] don't schedule things before 10 AM and I prefer 10 30. So that I can have my smoothie, have my green tea, go for my walk. So I really bump up the piece of pie is there. That's not getting moved out of the way. I'm not sacrificing my physical health for my business.

[00:26:19] I'm not sacrificing my relationship for my business, but I'm also not sacrificing my business for these other things. I love that.

[00:26:27] Jessica: It goes beyond this idea of balance. It goes beyond like just making sure things are in balance into really investing and paying attention. And making sure all of those buckets have what they need to function.

[00:26:40] And especially I think people forget like our bodies are like the first thing we forget about. But it's like the thing that helps us bring things to life here. Oh my God. And it's the

[00:26:49] Jaya Rose: thing that if something goes wrong, it goes wrong, you know, you are absolutely screwed and it will mess everything up.

[00:26:57] All of it. It makes no sense. And yet [00:27:00] it's the first thing that we cut. When time gets. Totally. tight just by not drinking enough water or eating unhealthy food. Yeah. To me, that's a big deal. You know, if my lifestyle is not aligned with me being able to cook healthy food, that is not sustainable for me.

[00:27:19] Jessica: And you have the confidence and the self awareness that you know that not only are those things important, you feel confident enough that you can adjust how your schedule looks to fit that. Like you don't believe that you have to work X, Y, and Z hours straight through in order to be successful.

[00:27:38] Jaya Rose: Well, that's true.

[00:27:38] And I mean, this might be that let's talk about the elephant in the room. What do you have to sacrifice to do this? I don't have a million dollar business. I think that for a business coach, it's kind of like a known thing that it's like, Oh, have the million dollar business. That's when you're really successful for me.

[00:27:58] You know, I made [00:28:00] 180, 000 last year and that was beautiful. Yeah, that was beautiful. My goal is like to double that, but I changed my whole business model and don't want to do high ticket coaching anymore. You know, if you're charging 10, 000 for two months to work with you, it's not that hard to scale, but I'm charging a hundred dollars for my membership and nine 99 for my video magic program and nine 99 for my intensive.

[00:28:25] I just feel really strongly that I want to have accessible, more accessible offers. And I don't like the high ticket world. So I sacrifice scaling way beyond multiple six figures. I think I will get there, but it's a different angle. It's about bigger audience. You know, I'm willing to put the time and energy into building my visibility versus just trying to like monetize out of my audience as much as I can.

[00:28:52] Jessica: And

[00:28:53] Jaya Rose: people don't talk a lot about

[00:28:54] Jessica: the responsibility that comes with that amount of money. And what has to happen in your personal [00:29:00] life to accommodate. So it's like, great. I'm so glad that you're having that success. And if that's how you measure success, yes, but know that there are other ways to measure success and you can still be financially have that financial freedom you're looking for.

[00:29:12] It doesn't always have to be the push, push, push to the X amount per month or X amount per year. Because you may be sacrificing something that you value deeply, that you hold dear and dear to your heart to do that, and at the end of the day, it's still

[00:29:28] Jaya Rose: not going to feel good, even if you reach that goal.

[00:29:30] It's so true. I mean, I just never could adopt. Well, I'll just hustle a little bit for this year, you know, and sacrifice my workouts or sacrifice having time to eat healthy food. No, I won't. So I'll sacrifice the income, you know, and that's not to say like for most people making 180, 000 in a year and doing what they love working like 10 hours a week.

[00:29:53] It's so good. That's why I throw those things in there because in the arena that I'm in. [00:30:00] I'm not as financially successful as a lot of these other business coaches. I could tell you how to be though. It's not like I don't have the knowledge. I don't have the desire to sacrifice. Yeah. My wholeness to get there.

[00:30:13] So it might take me a few more years. My goal isn't even really passed. Like my goal, my goal is really like 300, 000 a year. I want to see what that feels like just to have that. Cause that would be a lot of extra money for us. And you want to know what actually is my driver. Cause here's the other thing is, once you're making past what you need to live, like I bought this beautiful house with coaching business money.

[00:30:37] Jessica: I love that.

[00:30:37] Jaya Rose: And we have a five bedroom house. My husband and I each have our own room, like we just so right next to each other. It's so cute. It's so like, I don't need nor want more than this. Yeah, you know, I eat organic food. I have time freedom. Like I just don't really have a big want for more and I'm not driven to do more or sacrifice to make [00:31:00] more money.

[00:31:01] But I do want to experience having more, like having way more than I need because it's kind of like a healing thing for me to experience that. So here's my driver. I sound like fricking Mother Teresa when I say this, but honestly, this is real. When I go into Portland, because I live about 20 minutes outside of Portland, Oregon, there is a homeless.

[00:31:24] epidemic.

[00:31:25] Jessica: Yeah.

[00:31:25] Jaya Rose: And it is so sad. It's really hard. You know, people was like, Oh, they will talk crap about it because they don't want to be around it. And I'm like, how do you not see that this is human suffering? Like, why do you care more about your inconvenience on seeing someone suffer than you care about their suffering?

[00:31:41] This is weird. That's weird to me. And so I want to make enough money to That I can have 100 bills in my pocket and just walk by people who are having a hard time, people who are experiencing homelessness and just hand them a 100 bill. Like that is what, that is fucking success to me.

[00:31:59] Jessica: [00:32:00] Yeah. Without a second thought, without pulling it, you know what I mean?

[00:32:03] That you can open and give without any

[00:32:06] Jaya Rose: strings

[00:32:07] Jessica: attached.

[00:32:07] Jaya Rose: So that's my goal. I want to make more than enough money so that I can give my money away. I love

[00:32:14] Jessica: that. But it all comes back to this idea that we started with is rooting what you do in that authentic place, that authenticity, like you're growing something, you're, you're putting that seed in, you're tending to it, you're rooting it deeply, and something that resonates with you.

[00:32:31] And it's this bigger calling, this bigger purpose. Purpose driven, this value based and at the end of the day, the fulfillment and the meaningful work that comes from it, plus the fulfilling and meaningful life that you have while you do it is going to be worth it. I think a hundred times over than it would be to just fall into line and do something to get to the goal that doesn't have

[00:32:55] Jaya Rose: meaning.

[00:32:56] Oh yeah. I love how you said that. It has meaning. That's so true. You [00:33:00] know, and I also, I do want to mention, you know, I like to be nuanced. I like to teach people that in their marketing and in the hooks that they create for their videos don't be nuanced. So this is a hot tip actually about video marketing.

[00:33:13] When you are a deeply nuanced person and like just described, you know, your values driven, you are deeper than the average bro marketer who can just slap up some result that they help their clients get. And so I love to bridge the gap here. We're like, clearly I'm not a bro marketer, but I know how to here.

[00:33:31] Here's what I will say. I am clearly not a bro marketer, but I can compete with them. I love that. That's what a good marketer I am. Yes. That's what I want. Like that's why I teach video marketing and messaging because I want that for you. Like you're doing such incredible work. Look at this beautiful podcast you're hosting, giving free value.

[00:33:50] You need to have the chops to be competing with that bro marketer because we need you to be in the marketplace at the same level. And so that being [00:34:00] said, I feel like sometimes I come off like, take care of yourself and go to the track and take your time, freedom, watch Netflix. That is kind of annoying because if you have a nine to five, if you have children, you know, I have a 10 year old and a 27 year old.

[00:34:14] I don't have multiple children. If you have multiple children in the house, if you have children with special needs, if you have dependents in general, there are many things to this equation. And it is so annoying to just hear like, well, just do what you want with your time. You know, like time might be an actual issue for people where it's not for me.

[00:34:34] What I will say is that also I am a really hard worker. I'm extremely committed and I'm not afraid to take risk. So that is a part of the equation. It's not just, Oh, just make a video and put, no, I go, I watch my videos back. I know what's working. I am constantly improving. And that's why I have staying power.

[00:34:57] That's why I've been, you know, [00:35:00] around in the online space for eight years and I'm not going anywhere. Because I will evolve, I will do the work. And I think that this is a real problem with the hustle free movement is that it doesn't include that you absolutely don't have to hustle in my mind that is pushing and hurrying, but you need to be a steady force to take care of your business, to move your business forward.

[00:35:24] That is not. ever the message I want to give that it's just like lackadaisical.

[00:35:31] Jessica: You have to be really intentional with where you invest your time and your energy to make it work. Um, and that's why, and that's why I love how you work. And I love listening to you talk. And I love attending your classes is because you have figured out, like, if the best places to invest energy.

[00:35:51] To make it work in the most diverse way possible so that you're not wasting time on things that don't matter or doing things in a way that [00:36:00] is wasting time, because even if you don't have that time off, something else is filling it, like you said. I remember when my husband was diagnosed with cancer a couple of years ago, my whole schedule started revolving around that.

[00:36:13] And I had to learn very quickly where to invest my energy, how to invest my energy. And, and it's almost like a laser, like focus where I was working very hard when I was working, but then to make sure that I had really strong places where I could take a breather, places where I could be a parent, places where I could be a caregiver and not feel pulled from any of those spaces, thinking about what I should be doing in another space.

[00:36:35] Yeah. And that's why I love your work is, is you're like, no, if you're going to focus on like one thing, this is going to move the needle the most right now. And so make time for this thing or that thing or these, whatever. And that's, I think what we need to understand is hustle free just means for me, it means I'm not pushing or I'm not feeling guilt when I'm doing something else thinking I should be doing the other.

[00:36:59] Yes. [00:37:00] That's a mindset. Isn't it? It is.

[00:37:02] Jaya Rose: I love that. I love that so much. And let's talk about what you actually do need to do and focus on. Yes. Now, I'm biased. I also think I'm right.

[00:37:16] I've had a lot of clients over the years. I've had a lot of different offers. All of them always have included video and visibility. Even if I'm teaching someone how to create an offer, you know, right now my husband and I are teaching this attraction funnel. We're doing a done for you where I set up the whole top of your funnel with a freebie and emails and such.

[00:37:34] Right. So that's like not really. Video, the one thing that every single person who has gotten really good success from my teachings and from working with me, the one thing they do is be visible. And it's why when I niched down from broader business coaching, I went into visibility and video because I feel it's the highest [00:38:00] contribution I can make.

[00:38:01] Cause obviously, you know, I'm good at it. That's it is the thing I'm probably the best at is showing up consistently with a message online. And if that is the only thing I can impart on you, that. You will be wasting way less time and resources by learning how to speak your message clearly on video and you will create sustainability for years to come.

[00:38:25] Because like I said, I started teaching video and it was Facebook live was my first video platform that I taught eight years ago. And it would have been very easy to go, Oh, Facebook live. It's brand new. Is it going to stick around? Is it a phase? Then I moved on to TikTok four years ago and same thing.

[00:38:44] People are like, Oh, do I really have to get on TikTok? Is it just a phase? Listen, I don't care if you do Facebook live, if you do TikTok, if you do YouTube, whatever. Yes, everything has its ups and downs. And the thing that does not [00:39:00] change is your ability to speak clearly to your ideal clients Transcribed A message that lands with them and then build an audience because if you don't have cash coming in, you don't have a business, you have a hobby or you have a goal, you have a goal, right?

[00:39:16] That's okay. And I am all about creating the ability to monetize. I just happen to want a one to many model. So I teach like bigger visibility, right? But if you just want five, one on one clients a month, you don't have to have a huge audience to do that. You got to decide what, what you want, but getting in front of people and monetizing your audience period.

[00:39:42] And you could do that quickly. That does not have to take a long time. If it's taking a really long time, there's something screwy with the strategy.

[00:39:52] Jessica: And I love it. It's not a good strategy. And so then you tweak it, you adjust it, but you don't have to be spending epic amounts of [00:40:00] time. You have to invest in, that's why I love it.

[00:40:02] You have a day where you do your recordings, you batch record. I love batch. I love batching anything. I'm a batch kind of person. Like, cause if I'm in there, I

[00:40:09] Jaya Rose: caught, we call it creation queen. You're a creation queen.

[00:40:12] Jessica: I am. I'm in there. I'm doing it. I do the same thing with my newsletters. Like I want to write them.

[00:40:17] It just makes sense to my brain and my brain works. I like get them done, get them out there, put that time in. I'd rather take that time and make that my focus because I do have ADHD, so I tend to wander. Shiny objects are very attractive and I get inspired and I'm very creative very easily and so I can kind of like, so I'm like, no, today is the day we're doing this.

[00:40:38] I keep a little notepad, writing all the notes down of the things that drop in while I'm doing the thing. And I will address those later, but I'm not allowed to veer off once I get in the flow of it, but that's what I love about that is I feel like I can invest my energy and I get a lot of bang for that time investment and it frees the space up mentally, [00:41:00] emotionally, physically.

[00:41:02] Rippling out into all that. And

[00:41:04] Jaya Rose: then you have the content. I mean, what do they say? Content is queen. Yes. It is true. I can say that is why I believe that I can sell out offers is because I'm constantly every day putting out content. I'm not creating content every day. Right now. I have three videos queued up on tech talk to post.

[00:41:24] I posted one this morning because it was already ready. I have another one. I have all the captions ready. All I have to do is hit post. If I didn't have, I probably wouldn't post today. Because life, right? Yeah. Life. Yes. So it's just, you know, whatever plan works for you. It took me a long time to get a batching system down that worked for me a long time.

[00:41:48] I made videos off the cuff for many, many, many years, and I still like to make videos off the cuff. So I allow myself that. And as we move forward into Really [00:42:00] what I would consider a crisis, like we're in capitalism crisis right now. There's so much unknown and this uncertainty is really uncomfortable for people.

[00:42:10] And so I'm going to start talking about this more because, you know, I have been an entrepreneur for 22 years. It's the only way I know how to function. And so I want to speak to just that entrepreneur mindset and the commitment. This is the time to double down. on clarity in your messaging and your marketing and your systems.

[00:42:33] That is my opinion.

[00:42:34] Jessica: I agree is that

[00:42:35] Jaya Rose: having your systems, knowing what you're focused on. So if you're brand new, then you know, you have your one offer and you have your clear marketing towards it. You know, if you're more experienced, then you're building out automations. with what I'm calling, what I call your attraction funnel so that you have a warmer audience, more of an audience that is warm who can buy your offers.

[00:42:59] It's [00:43:00] just not the time to be wiggly.

[00:43:04] Jessica: I love that time

[00:43:07] Jaya Rose: to be solid and be, be really the roots, you know, and build the roots. If you already have the roots, it's time to expand on them. Yeah.

[00:43:19] Jessica: Oh, I couldn't agree more. I love that. Thank you so much for being here today and sharing your time. I cannot tell you how much it means to be able to get your wisdom on this.

[00:43:29] And I think people are looking for other people who can help lead them. And you, you do that so well. And with such intentionality and care and compassion. That it's always a joy to see what you're up to and, and what you're doing. For those of you listening to the episode, how can they find you? Like, where do you live out there?

[00:43:52] Jaya Rose: Yeah. Um, I spent a lot of time on my personal Facebook page, so you can friend request me, I'm Jaya Rose and, um, [00:44:00] I also am on TikTok and Instagram with Jaya Rose, and I don't know if you're going to add anything to the show notes, but I do have a free video marketing course that dives into the basic framework that I teach both in my membership and in my video magic program on how to do all the things we're talking about, but how to really make sales with your video content.

[00:44:22] And that's just with JayaRose. com. So you can, you know, we can add that. We definitely will add that. Okay. Yeah. TikTok. I post many times a day on TikTok and I interact a lot on my personal Facebook page. So. I love

[00:44:35] Jessica: that. Yeah, you are. You're busy over there. I see you all the time.

[00:44:38] Jaya Rose: On Facebook. Yeah. I mean, I'm, I'm.

[00:44:40] Jessica: Facebook is cool. I mean, Facebook works really well. For business. It does. It makes it easier. You just got to

[00:44:48] Jaya Rose: be okay with some posts flopping because if you're posting about your business, people will just scroll right by. And then you post it. Like I just did posted my body, you know, cause I lost a little weight and I talked about my [00:45:00] philosophy about weight loss.

[00:45:01] And then of course it's like that does really, really well. People really do just want you to be you, but there is a really beautiful way to be nuanced and share your brand. I mean, that's what you do too, right?

[00:45:12] Jessica: Yeah. I weave it. I, I show up as who I am and I weave that with the other things. So they know that what I'm doing, what I'm working on, what I have to offer, and also that I'm a human being moving through this journey on earth in ways that are not perfect.

[00:45:27] And that's okay. Yeah. Yeah. I love that. I love that. Thank you so much everyone for tuning in. Uh, we can't wait for you to send us an email. What was your biggest takeaway? And let us know question of the episode. What is one action that you plan to take to tap more into your authentic self and grow those roots that Jaya talked about?

[00:45:49] So send us emails, let us know. Thank you again, Jaya for being here. It was lovely. Thank you. Yay. Bye everyone.[00:46:00]

[00:46:00] Thank you for listening to Reclaiming Our Spirit. To find out how I can help you reclaim your spirit, reach out to me at www. jessicapaschke. com. Leave me a message and I just may share how you reclaimed your spirit in the next episode.

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